At a Caribbean themed event, two of
Nigeria’s most successful artists, Banky W and D’Banj, have been signed to
represent one of the world’s most exclusive lifestyle brands, CÎROC
Ultra-Premium Vodka.
Similar
to its international alignment, where CÎROC works with influential &
successful talent from around the world, the brand will support Banky W and
D’Banj in their career efforts while simultaneously raising their profiles both
domestically and internationally.
King of
African Soul/R&B, Banky W combines global style with African rhythms and
influences to create an entirely unique and impressive sound, which has
catapulted him to continental and international acclaim. Aside from his musical
success, Banky W is the king of Lagos’ vibrant nightlife scene, and is known as
a staple on any exclusive guestlist. Banky W was also invited to the CÎROC Blue Stone
celebration in Ibiza last year, cementing his association with this luxury
brand.
Multi-Award
winning singer-songwriter, D’Banj, meanwhile, has hit both local and
international charts with his fusion of Afrobeat and electronic pop, which also
saw him win the Best-selling African Artist title at the World Music Awards
last year.
Apart
from their desire to take African music to the world, both Banky W and D’Banj
are also philanthropists, being founders of the I Am Capable Scholarship Fund
and Koko Foundation for Youth and Peace Development, respectively.
“CÎROC is
a world-renowned celebration brand, known as the drink of choice by
international celebrities, to mark their greatest
achievements. This is the drink for those who have arrived, and so, CÎROC’s
presence firmly places Nigeria on the map as a luxury market economy,” adds Joe
Nazzal.
Following
the announcement, Banky W and D’Banj will be stepping into the circle along
with other CÎROC Ambassadors from around the globe – including South African
personalities Bonang Matheba, David Tlale, Da L.E.S. and DJ Dimplez, as well as
Angola’s DJ Malvado – in the exclusive CÎROC Circle, a collection of magnetic
talents that personify the new era of luxury ushered in by CÎROC.
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